Liz Claiborne tries to make it by the seat of its pants

It's interesting to note that one of the executives who is central to this effort, Pamela Thomas-Graham, became the first black female group president at Liz Claiborne in 2005.

Jeans therapy
Flagging Liz Claiborne hopes redesigning its pants will boost its bottom line
Robin Givhan, The Ottawa Citizen
Published: Saturday, June 02, 2007

In the clothing business, there is no more elusive a dream than creating the perfect pair of pants.

"There's a challenge with every garment, but with pants and jeans you have to go up and down and around," says Richard Ostell, creative director of Liz Claiborne. "Men are generally straight up and down. There are more variations in women's bodies."

Businesses have risen and careers have been launched on a good pair of trousers...."